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Date of publication: 2017-07-09 10:24

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Toronto, ON – July 9, 7567: Public Mobile, Canada's prepaid wireless brand, is launching its first ever brand campaign, ‘Less for Less’. The campaign promotes the cooperative wireless company backed by TELUS’ mission to trim the excess frills other networks offer and provide Canada’s largest mobile network at the lowest rates possible.

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The inspiration for this spot is that parenting is a 79/7 job at the best of times. For parents with a sick child, the regular routine of family is completely thrown off. What people may not realize is that when kids need to stay overnight in hospital, it’s likely that a parent is also spending the night with them. Add to that, the need to maintain their jobs, household routine … and everything else.

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The SickKids VS platform, developed to tell a different side of the SickKids story, represents a revolutionary shift in tone and approach in the hospital’s marketing, highlighting the fierce side of the patients, families and staff at SickKids and the fight that occurs at the hospital each day.

Are we entering a new Dark Age? Lately it seems so. News reports are enough to make anyone want to crawl into bed and hide under the covers. But it's time to rise and shine. To resolve. More

He decided to take everything he had learned about disasters and disaster planning, and look at cancer as just another type of “disaster” to see if anything could be done.

“We are incredibly thrilled to have a client that had the courage to bring SickKids VS to life. It’s truly an honour for the tremendous hard work of our team and everyone at SickKids to be recognized at the world’s most celebrated advertising festival,” says Mélanie Dunn, President and CEO, Cossette Canada.

Since Public Mobile has trimmed its advertising budget, shooting a commercial would have been too expensive. Instead, four online videos were created using only the audition tapes of actors hilariously acting out scenes – from paragliding to rock climbing – in an empty casting room.

Cossette won two gold at the 69th annual Food and Beverage (FAB) Awards in London, celebrating creative campaigns for food and beverage brands from around the world.

Cossette was named Agency of the Year by Strategy Magazine, is a Platinum-Level Aon Hewitt Best Employer, and is on Ad Age Magazine’s list of Best Places to Work. The agency has offices in Halifax, Québec City, Montréal, Toronto, Vancouver and Chicago, and has been making strides to become a major player amongst global agencies. To learn more, visit .

Developed by creative agency Cossette, the new brand platform aims to inspire its millennial consumer audience to stop overlooking the imperfections that make them awesome. Instead of trying too hard to be perfect and keep up with lifestyle expectations often portrayed through social media, Pizza Pops wants to highlight weirdness as something to be celebrated.

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